The Art of Hiring: How to Attract and Select the Right Talent

Hiring applicants thru virtual job interviews.

March 19, 2023

In today's competitive job market, attracting and selecting the right talent is crucial for any organization's success. I know this to especially be true in my own web design agency. Having built multiple teams over the decades in a variety of different contexts, I have come to feel the hiring process has become an art form that requires a mix of strategy, intuition, and technical know-how.

This article will guide you through the essential steps and things I've learned over the years that will help you ensure you attract and hire the best talent for your organization.

Define the Role and Requirements

The first step in the hiring process is to identify the skills, experience, and qualities required for the role. Or what role you need. You might be struggling in a certain area or could do better. Maybe you need an extra person in an existing role or you might need to create a new one.

Then draft a comprehensive job description that outlines the responsibilities, qualifications, and performance expectations. If it impacts others in your company, make sure you include them in this process to ensure you accurately capture the role's requirements or they have an opinion about the position.

Build Your Brand Reputation

Your employer brand is your company's reputation as a place to work. A strong employer brand attracts top talent and reduces hiring costs. To strengthen your employer brand, focus on showcasing your company culture, values, and benefits. Utilize social media, your website, and other online platforms to share stories about your company's achievements, employee experiences, and community involvement.

Also, just be a good place to work. If you take care of your employees (or contractors), they'll naturally offer to refer people they know. Or when you're looking, ask your existing pool of employees first!

Right now, half my team is from the same part of the world because one referred another, who referred another, and so on. This in itself can make it a fun place to work!

Leverage Multiple Channels for Job Postings

Don't limit yourself to traditional job boards. Post your job openings on social media platforms, industry-specific job sites, and your company website. Additionally, as I eluded to doing myself in the last section, encourage your current employees to share job postings within their networks, as referrals are often the best source of quality candidates.

Personally one of the places I've used both as an employer and a contractor is Upwork. Using platforms like that can find you with some great talent. And who knows, maybe someday that turns into a contract to hire.

Optimize the Application Process

The candidate experience starts with the application process. Streamline your process to make it as user-friendly as possible. Keep the application form short and focused, asking only for relevant information.

Consider using an applicant tracking system (ATS) to help manage applications, screen resumes, and schedule interviews. I've used a site called Workable in the past. It's got some great features to help you find, sift through and manage a lot of applicants.

Screen Candidates Effectively

To narrow down your pool of applicants, develop a screening process that helps identify candidates with the best potential. This may include reviewing resumes, conducting phone or video interviews, and assessing candidates with job-specific tests or assessments. Be consistent in your screening process to ensure a fair and accurate evaluation of each candidate.

As a web design and development agency this is something critical I do for every hire. I've created sample projects to test and challenge them on the things I'm hiring them for. If someone is going to be building Bootstrap themes, I have a Bootstrap template ready as an example.

And try to think of little challenges within the challenge. Leave something out where it forces them to be creative, come up with a solution, or ask clarifying questions!

Conduct Structured Interviews

Prepare a list of job-specific and behavioral interview questions to assess a candidate's skills, experience, and cultural fit. This structured approach allows you to compare candidates more effectively and reduce unconscious bias. Remember to create a welcoming environment during the interview and allow the candidate to ask questions about the role and company. This isn't a one-sided interview. They are interviewing you too.

In an interview, I'm assessing their personality and energy as much as their skills. Do they have a learning mindset? If they are going to be client-facing, are they a good communicators? Focus on specific things that you'll require for them to be successful at the role you're hiring them for.

Involve Your Team

Involving your team in the hiring process can help ensure that new hires will fit in well with the existing dynamic. Encourage team members to participate in interviews or hold a meet-and-greet session with the candidate. This collaborative approach provides valuable insights and makes your team feel more invested in the hiring decision.

Make a Competitive Offer

To attract top talent, it's essential to offer a competitive salary and benefits package. Research the market to determine the appropriate salary range for the role and consider factors like experience, education, and location. This is particularly important if you hire an international team like I do in my agency. You have to know the difference between hiring someone in the U.S. vs other parts of the world.

Don't forget to highlight other benefits such as career growth opportunities, flexible work arrangements, and company culture. My team knows, as an example, that education and learning are core to our culture. Regularly we are looking for new ways to learn, giving our employees new opportunities to learn via the projects they are given and more!

I have a web developer that's been with me since 2020. She started out as just a front-end developer focused on building Bootstrap landing pages and funnels. Since then she's learned WordPress and how to build custom themes. She's learned more about PHP. She's now branding out and using Tailwind CSS in one of her projects.

Where you hire them doesn't have to be where they stay. Most employees want to grow, improve and expand their skills!

Act Swiftly

In a competitive job market, top candidates are often in high demand. Once you've identified the right person for the role, move quickly to make an offer. Delaying the process may result in the candidate accepting another offer or losing interest in your organization.

Onboard and Retain Your New Hire

A successful onboarding process sets the foundation for a positive employee experience. Develop a comprehensive onboarding plan that includes orientation, training, and ongoing support to help your new hire feel welcomed and prepared for their role. Introduce them to the team and welcome them to your family.

To retain top talent, continue investing in their growth and development, and maintain open lines of communication.

Mastering this Art Form

In conclusion, mastering the art of hiring involves a combination of strategic planning, effective communication, and attention to detail. By defining the role, building your employer brand, leveraging multiple channels, optimizing the application process, and conducting structured interviews, you can attract top talent to your organization.

Additionally, involving your team, making competitive offers, acting swiftly, and focusing on onboarding and retention will ensure you select the right candidate and foster a successful long-term working relationship.

By implementing these best practices, you can transform your hiring process into an art form that drives your organization's success.

Matt Levenhagen


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