Freelancer to Agency Owner

Sharing Knowledge & Lessons from the Trenches

My Blog The Builders Podcast

An Impactful Mission.

This blog's mission is to help businesses, agencies and freelancers improve results and extract more value.

Matt Levenhagen &

Unified Web Design

Matt is the Founder & Web Designer at Unified Web Design, LLC. UWD is a boutique web design agency providing web design & development services for businesses and agencies.

Sharing Knowledge & Experience

Matt's always loved to share his experience and knowledge to help others... what experience?


2004 -- Matt started building sites with WordPress. In the early days he was a PPC advertiser, affiliate marketer, niche marketer & sold his own digital products/memberships.


2012 -- Matt made a decision to become a Web Designer & Developer - specializing in WordPress. He always loved tinkering with sites; now he could do it full-time for others!


2014 -- Matt starts a 4 year journey working as a web developer for a digital marketing company - learns a LOT.


2019 -- Matt launches out on his own, starts a small web design agency that services business and other agencies to deliver awesome websites using WordPress!

I'm Interested in This Relationship: Freelancer -> Agency

I'm really interested in this bridge between being a freelancer to making the leap to build an agency. It's a transition I made (starting out doing freelance work) and would love to help others make it through my content.

Back in 2012, when I decided to pursue web design & development (specializing in WordPress), I was simply a freelancer working out of sites like eLance (now absorbed into UpWork). Then for about 3-4 years I worked for a corporation as their lead web developer for their WordPress business.

When I left there and launched out on my own I started with the freelancer mindset, but quickly decided it was the right time, I had the right experience and the right background to build an agency. That building a 'boutique web design agency' was something I really was interested in doing.

That is different for everyone. Some will be content or 'should' for other reasons just be a freelancer. Others might decide to be a hybrid between freelancer and agency. There's a spectrum. Others should just work for an employer or on a single, long term contract.

It's tough decision similar to, "do I stay a programmer or go into management?". Hopefully, the things I talk about here on my blog and podcast will help you wherever you are; whether you've settled into one of the above scenarios, are just starting a freelance business or building your first agency.