Episode 8: The Role of ‘Testing’ while Building Your Business

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Description:

Introducing a new segment! The “Builders News Minute”. A minute I share what's new since the last podcast.

More importantly, we get into the business of Testing in Business – where testing is applied and how it influences and touches almost everything.

Testing is something to be embraced and understood. You usually have to start with an educated guess and ‘choices', and over time you can measure results and data to guide you through improvements.

A Builders NEWS MINUTE

  • After episode 10..
    • Lining up my first guest.

THE MEAT OF IT!

  • Rewinding back to the first decade of this century..
    • Campaign Blasting
      • Born out of Sales
      • The Numbers Game
    • Testing Markets & Products Using PPC
    • Failing is Good; Fail Fast!
  • Fast Forward to the last 2 years
    • Testing Services
      • Observing the needs of one client and offering that to another.
      • Testing pricing, packages
    • Testing Products
      • Testing the popularity of products, features
      • My secret sauce.. “bringing it up to the audience before you do something”.
    • Testing Marketing
      • Direct email
      • SEO Strategies
    • Testing Tools
      • Project Management Tools and other workflows for communication and collaboration
    • Testing Websites
      • Landing Pages
      • Copywriting
        • Headlines

LISTEN TO THE EPISODE BELOW!


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Matt Levenhagen
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